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Data konferencen 2021 - Chris Stein, Optimizely

Since the start of the global pandemic, most customer interactions have moved remote or turned digital - and these changes are expected to stick.

Get it right and experimentation is the fastest way to learn and deliver what your customers want while also differentiating your brand in an increasingly online world.

In this session we will cover:

  • Experimentation examples from leading brands
  • How experimentation provide you real-time changes in customer needs while also impacting key business metrics like revenue, conversion rate, average order value, and cart abandonment rate
  • The do’s and don’ts of a successful experimentation program, including how to align on goals and metrics and make experimentation accessible for different teams